The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / edited by Barry J. Babin, Marko Sarstedt
Colaborador(es): Babin, Barry J, editor | Sarstedt, Marko, editor | SpringerLink (Online service).
Tipo de material:
E-bookEditor: Cham : Springer International Publishing Imprint: Springer, 2019Edición: 1st ed. 2019.Descripción: VIII, 212 p. 66 illus., 61 illus. in color : online resource.ISBN: 9783030060312 .Tema: Marketing | Management(QA(B(3D(BStudy and teaching | Study skills | Marketing | Management Education | Research SkillsGénero/Forma: Llibres electrònicsClasificación CDD: 658.8 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HF5415.2 .B33 2019 EB (Navegar estantería(Abre debajo)) | Acceso electrónico |
Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers
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