Objective and relevance of this study for entry mode research in Russia -- Application and review of institutional theory, transaction cost theory and entry mode research -- Data and research methodology based on the BEEPS project und Bureau van Dijk data -- Contributions, methodological limitations, theoretical and managerial implications

Maren Hagemeister examines how institutions influence foreign firmsþ market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013. The thesis advances prior research with its sub-national perspective on institutions and the use of the thus far underutilized Business Environment and Enterprise Performance Survey (BEEPS) to derive regional data. The findings indicate that within-country differences can significantly affect foreign companiesþ entry mode and success on a local market. Contents Objective and relevance of this study for entry mode research in Russia Application and review of institutional theory, transaction cost theory and entry mode research Data and research methodology based on the BEEPS project und Bureau van Dijk data Contributions, methodological limitations, theoretical and managerial implications Target Groups Scholars and students in international management, strategic management Managers responsible for expanding firm operations in emerging markets The Author Maren Hagemeister earned her bachelorþs degree in International Cultural and Business Studies at the University of Passau and afterwards graduated from Friedrich-Alexander University Erlangen-Nürnberg with a Master of Science in International Business Studies in 2018