Includes bibliographical references and index.

Using theory and ethics to guide method selection and application / Loren B. Bensley, Jr. -- Promoting health education in a multicultural society / Jodi Brookins-Fisher, Stephen B. Thomas -- Developing professionalism as a health educator / Kathleen J. Young, Mike Perko -- Health communication / Gary L. Kreps ... [et al.] -- Social marketing concepts / Karen Denard Goldman -- Facilitating support groups / Lynne Durrant, Traci Rieckmann -- Selecting presentation methods / Keely S. Rees, Malcolm Goldsmith -- Developing effective presentations / Heather M. Wagenschutz, Jason Rivas -- Developing and selecting print materials / Katherine Delavan Plomer, Robert J. Bensley -- Working with the media / Michael Young -- Facilitating groups / Kathleen M. Roe, Kevin Roe, Frank V. Strona -- Building and sustaining coalitions / Frances D. Butterfoss -- Using advocacy to impact policy / Sue Lachenmayr -- Using media advocacy to influence policy / Lori Dorfman.