Chapter 1. Integrated Framework for Understanding Creativity -- Chapter 2. Creativity and Strategic Decision Making by Top Management Teams -- Chapter 3. Creative Strategic Problem Formulation -- Chapter 4. Competitive Advantageous Intent while Strategising may lead to Problem Myopia -- Chapter 5. Negative Creativity and Organised Irresponsibility -- Chapter 6. Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial -- Chapter 7. Creative-Strategic Theoretical Model: Conclusions, and Implications. .

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.