000			01226nam a2200349 i 4500
999			_c10044 _d10044
001			10044
003			ES-VaUE
005			20210529110600.0
006			m o d |
007			cr cnu||||||||
008			191212s2020 sz ob 001 0 eng d
020			_a3030339262
040			_aMiAaPQ _beng _erda _epn _cUEV _dMiAaPQ
050			_aHD45 _b.R35 2020 EB
082	0		_a658.8 _223
100	0		_aRajagopal ( _d1957-), _eauthor
245	1	0	_aTransgenerational marketing : _bevolution, expansion, and experience _cRajagopal
264		1	_aCham, Switzerland _bPalgrave Macmillan _c[2020]
300			_a1 online resource (312 pages)
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
504			_aIncludes bibliographical references and index
650		0	_aMarketing
650		0	_aInnovation/Technology Management
650		0	_aEmerging Markets/Globalization
655		4	_aElectronic books
776			_z3-030-33925-4
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-33926-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db