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008 131118s2021 nyua | 001 0 eng d
010 _a2013042880
020 _a9780078021695 (
_qhardback)
020 _a9781260575644
040 _aDLC
_beng
_cUEV
_erda
_dDLC
_dBUS
_erda
041 _aeng
042 _apcc
050 _aHB172
_b.F73 2020
080 _a330.10
082 0 0 _a338.5
_223
084 _aBUS044000
_2bisacsh
100 1 _aFrank, Robert H.
245 1 0 _aMicroeconomics and behaviour
_cRobert H. Frank
250 _aTenth edition
264 1 _aNew York, NY
_bMcGraw-Hill Education
_c[2020]
300 _axix, 631 pages
_billustrations (some colored)
_c29 cm
336 _atext
_2rdacontent]
_btxt
337 _aunmediated
_2rdamedia]
_bn
338 _avolume
_2rdacarrier]
_bnc
500 _aIncludes index
505 8 _aMachine generated contents note: Part 1: Introduction1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer ChoiceAppendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner's Curse7. Departures from Standard Rational Choice Models (with and without Regret)Part 3: The Theory of the Firm and Market Structure 8. Production Appendix: Mathematical Extensions of Production Theory9. Costs Appendix: Mathematical Extensions of the Theory of Costs 10. Perfect Competition 11. Monopoly 12. A Game-Theoretic Approach to Strategic Behavior13. Oligopoly and Monopolistic CompetitionPart 4: Factor Markets14. Labor Appendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource AllocationPart 5: General Equilibrium and Welfare16. Externalities, Property Rights, and the Coase Theorem 17. General Equilibrium and Market Efficiency18. GovernmentWeb Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
520 _a"Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light"--
_cProvided by publisher
650 0 7 _aMicroeconomía
650 0 7 _aConsumidores-
_xConducta
942 _2lcc
_cMSA
998 _da