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008 191221s2020 sz o 000 0 eng d
020 _a3030335887
040 _aMiAaPQ
_beng
_erda
_epn
_cUEV
_dMiAaPQ
050 _aHF5415.13
_b.P44 2020 EB
082 0 _a658.8
_223
100 1 _aPegan, Giovanna,
_eauthor
245 1 0 _aInternational marketing strategy :
_bthe country of origin effect on decision-making in practice
_cGiovanna Pegan, Donata Vianelli, Patrizia de Luca
264 1 _aCham, Switzerland
_bSpringer
_c[2020]
300 _a1 online resource (195 pages)
336 _atext
_btxt [
_2rdacontent]
337 _acomputer
_bc [
_2rdamedia]
338 _aonline resource
_bcr [
_2rdacarrier]
490 1 _aInternational Series in Advanced Management Studies
650 0 _aMarketing-
_xManagement
650 0 _aMarketing-
_xDecision making
655 4 _aElectronic books
700 1 _aVianelli, Donata,
_eauthor
700 1 _aDe Luca, P. (
_qPatrizia),
_eauthor
776 _z3-030-33587-9
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-33588-5
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db