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008 200302s2020 si a o 001 0 eng d
020 _a9811515409
040 _aMiAaPQ
_beng
_erda
_epn
_cUEV
_dMiAaPQ
050 _aHF5415.1265
_b.N45 2020 EB
082 0 _a658.872
_223
100 1 _aNelson-Field, Karen,
_eauthor
245 1 4 _aThe attention economy and how media works :
_bsimple truths for marketers
_cKaren Nelson-Field
264 1 _aGateway East, Singapore
_bPalgrave Macmillan
_c[2020]
300 _a1 online resource (161 pages) :
_billustrations
336 _atext
_btxt [
_2rdacontent]
337 _acomputer
_bc [
_2rdamedia]
338 _aonline resource
_bcr [
_2rdacarrier]
500 _aIncludes index
650 0 _aInternet marketing
655 4 _aElectronic books
776 _z981-15-1539-5
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-981-15-1540-8
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db