000			01993nam a2200397 i 4500
999			_c10577 _d10577
001			10577
003			ES-VaUE
005			20210610183332.0
006			m o d |
007			cr cnu||||||||
008			200819s2020 sz a ob 101 0 eng d
020			_a3030475956
040			_aMiAaPQ _beng _erda _epn _cUEV _dMiAaPQ
050			_aHF5548.32 _b.A38 2020 EB
082	0		_a658.872 _223
245	0	0	_aAdvances in digital marketing and eCommerce : _bFirst International Conference, 2020 _cFrancisco J. Martínez-López, Steven D'Alessandro editors
264		1	_aCham, Switzerland _bSpringer _c2020
300			_a1 online resource (ix, 220 pages) _billustrations
336			_atext _btxt [ _2rdacontent]
337			_acomputer _bc [ _2rdamedia]
338			_aonline resource _bcr [ _2rdacarrier]
490	1		_aSpringer Proceedings in Business and Economics
504			_aIncludes bibliographical references and index
520			_aThis book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more
650		0	_aElectronic commerce- _vCongresses
650		0	_aMarketing
650		0	_aInformation technology
650		0	_aBusiness- _xData processing
655		4	_aElectronic books
700	1		_aMartínez-López, Francisco J. ( _d1960-), _eeditor
700	1		_aD'Alessandro, Steven, _eeditor
776			_z3-030-47594-8
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org//10.1007/978-3-030-47595-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db