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005			20210615192334.0
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007			cr nn 008mamaa
008			200610s2020 gw | s |||| 0|eng d
020			_a9783030395193
040			_dUNAV _bspa _cUEV
050			_aHG4572 G74 _b.M37 2020 EB
082	0	4	_a658.8 _223
100	1		_aGreco, Albert N.
245	1	4	_aThe Marketing of World War II in the US, 1939-1946 : _bA Business History of the US Government and the Media and Entertainment Industries _cby Albert N. Greco
250			_a1st ed
260			_aCham _bSpringer International Publishing _c2020
300			_a1 recurso en línea (XX, 147 p.)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
520			_aFrom the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to "market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation's media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries
538			_aForma de acceso: World Wide Web
650		0	_9516863 _aSegunda Guerra Mundial
650		7	_2embne _96518 _aMarketing
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-39519-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db