000			02648nam a22003855i 4500
999			_c10749 _d10749
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005			20210615192855.0
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007			cr nn 008mamaa
008			200610s2020 gw | s |||| 0|eng d
020			_a9783030481148
040			_dUNAV _bspa _cUEV
050			_aHD62.7 M67 _b.D47 2020 EB
082	0	4	_a658 _223
100	1		_aMorrow, Guy
245	1	0	_aDesigning the Music Business : _bDesign Culture, Music Video and Virtual Reality _cby Guy Morrow
250			_a1st ed
260			_aCham _bSpringer International Publishing _c2020
300			_a1 recurso en línea (XI, 201 p.)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
490	0		_aMusic Business Research
505	0		_aIntroduction -- Research Design -- Album Cover Design. .
520			_aThis book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications
538			_aForma de acceso: World Wide Web
650		0	_9512677 _aArte contemporaneo.
650		7	_2embne _9188230 _aEmpresas _xCrecimiento
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-48114-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db