000			02350nam a22003735i 4500
999			_c10790 _d10790
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003			ES-VaUE
005			20210616190700.0
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007			cr nn 008mamaa
008			200618s2020 gw | s |||| 0|eng d
020			_a9783030261214
040			_dUNAV _bspa _cUEV
050			_aHD30.255 _b.A78 2020 EB
082	0	4	_a658.8 _223
245	1	4	_aThe Artification of Luxury Fashion Brands : _bSynergies, Contaminations, and Hybridizations _cedited by Marta Massi, Alex Turrini
250			_a1st ed
260			_aCham _bSpringer International Publishing _c2020
300			_a1 recurso en línea (XVII, 166 p.)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
490	0		_aPalgrave Studies in Practice: Global Fashion Brand Management
505	0		_a1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion
520			_aDespite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products
538			_aForma de acceso: World Wide Web
700	1		_aMassi, Marta
700	1		_aTurrini, Alex
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-26121-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db