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008			200626s2020 gw | s |||| 0|eng d
020			_a9783030473808
040			_dUNAV _bspa _cUEV
050			_aHF5415.32 _b.P47 2020 EB
082	0	4	_a658.8342 _223
245	1	0	_aPerspectives on Consumer Behaviour : _bTheoretical Aspects and Practical Applications _cedited by Wodzimierz Sroka
250			_a1st ed
260			_aCham _bSpringer International Publishing _c2020
300			_a1 recurso en línea (XX, 338 p.)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
490	0		_aContributions to Management Science
505	0		_aEconomic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation - implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations
520			_aThis book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. .
538			_aForma de acceso: World Wide Web
650		0	_9512895 _aConsumo (Economía)
700	1		_aSroka, Wodzimierz
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-47380-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db