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008			200719s2020 si | s |||| 0|eng d
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040			_dUNAV _bspa _cUEV
050			_aHD62.4 _b.T73 2020 EB
082	0	4	_a658.18 _223
245	1	0	_aTranscending Cultural Frontiers : _bPractices, Challenges, and Strategy for International Business _cedited by Norhayati Zakaria, Asmat-Nizam Abdul-Talib, Andrea Amelinckx
250			_a1st ed
260			_aSingapore _bSpringer Singapore _c2020
300			_a1 recurso en línea (XI, 178 p.)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
505	0		_aChapter 1: Introduction: The Past, at Present and for Tomorrow -- Chapter 2: Cultural Challenges and Promises of Global Business -- Chapter 3: Practices, Norms, and Diversity in Multinational Corporations -- Chapter 4: Challenges and Issues of Global Business -- Chapter 5: Implementing Strategies for Global Businesses
520			_aThis book focuses on the cultural challenges often faced by international managers and global business operations. In the last few decades, the world has witnessed unprecedented economic turmoil, volatility, and uncertainty which has altered the political dynamics and sociocultural landscape around the globe and directly or indirectly affected international business activities. Further, new markets have opened up in every corner of the world. Brazil, Russia, India, and China, collectively known as BRIC, are strong emerging economic powers similar to the once captivated 'Asian Tigers' such as Hong Kong, Singapore, South Korea and Taiwan which rose decades ago. The emergence of these markets has heightened both the opportunities and challenges for national and international businesses. Multinational firms are gradually expanding in the emerging markets and are expected to become giants in the foreseeable future. As they expand, they also need to assume increasing social responsibilities in a global context, and it is important that the ways business is conducted are developed accordingly. As such, understanding the practices, challenges, and strategies that companies have developed is critical to global firm's success. Against this background, the book highlights the importance of understanding cultural elements when managing multicultural human behaviors in the workplace. Based on conceptual and empirical work, it pushes the frontiers of knowledge of this emerging field in international business setup and management, and explores how globalization is changing the way in which multinational firms formulate their business strategies
538			_aForma de acceso: World Wide Web
650		0	_9512578 _aNew business enterprises.
700	1		_aZakaria, Norhayati
700	1		_aAbdul-Talib, Asmat-Nizam
700	1		_aAmelinckx, Andrea
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-981-15-4454-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db