000 02576nam a22003735i 4500
999 _c11057
_d11057
001 11057
003 ES-VaUE
005 20210626105420.0
006 a||||fo|||| 00| 0
007 cr nn 008mamaa
008 200901s2020 gw | s |||| 0|eng d
020 _a9783030453015
040 _dUNAV
_bspa
_cUEV
050 _aHD30.28
_b.S47 2020 EB
082 0 4 _a338.47
_223
100 1 _aSerdari, Thomaï
245 1 0 _aRethinking Luxury Fashion :
_bThe Role of Cultural Intelligence in Creative Strategy
_cby Thomaï Serdari
250 _a1st ed
260 _aCham :
_bSpringer International Publishing,
_c2020
300 _a1 recurso en línea (XXII, 191 p.)
336 _2rdacontent
_aTexto (visual)
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
490 0 _aSpringer eBooks
490 0 _aPalgrave Advances in Luxury
505 0 _a1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of "Newness" in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton's Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions
520 _aUsing the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence
538 _aForma de acceso: World Wide Web
650 0 _9512578
_aNew business enterprises.
710 2 _aSpringerLink
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-45301-5
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db