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020 _a9783030210441
040 _dUNAV
_bspa
_cUEV
050 _aHG3881
_b.A56 2020 EB
082 0 4 _a650
_223
100 1 _aAnnushkina, Olga E.
245 1 4 _aThe Art of Going Global :
_bA Practical Guide to a Firm's International Growth
_cby Olga E. Annushkina, Alberto Regazzo
250 _a1st ed
260 _aCham
_bSpringer International Publishing
_c2020
300 _a1 recurso en línea (XXIV, 195 p.)
336 _2rdacontent
_aTexto (visual)
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
490 0 _aSpringer eBooks
505 0 _a1. Is Your Business Reaching its Full Potential in Global Markets? -- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement -- 3. How to Enter a Foreign Market -- 4. Implementing Internationalization Strategy: People's Issue
520 _aGlobal strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step - changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: Foreign market selection Adaptation Cross-cultural management Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm. .
538 _aForma de acceso: World Wide Web
650 0 _9512578
_aNew business enterprises.
700 1 _aRegazzo, Alberto
710 2 _aSpringerLink
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-21044-1
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db