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020 _a9783030520601
040 _dUNAV
_bspa
_cUEV
050 _aHD9980.1
_b.B79 2020 EB
082 0 4 _a338.4
_223
100 1 _aBryson, John R.
245 1 0 _aService Management :
_bTheory and Practice
_cby John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels
250 _a1st ed
260 _aCham
_bSpringer International Publishing
_c2020
300 _a1 recurso en línea
336 _2rdacontent
_aTexto (visual)
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
490 0 _aSpringer eBooks
505 0 _a1. Reading and Managing Service Businesses -- 2. Service Research and Service Theory -- 3. Business Models and Service Strategy -- 4. Techno Service Worlds? Digitization of Service Businesses -- 5. Service Operations and Productivity -- 6. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First: Understanding Customers -- 9. Marketing Services -- 10. Internationalizing Service Businesses -- 11. Supply Chains and Logistics Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach
520 _aThis textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners
538 _aForma de acceso: World Wide Web
650 0 _9511906
_aManagement.
700 1 _aSundbo, Jon
700 1 _aFuglsang, Lars
700 1 _aDaniels, Peter
710 2 _aSpringerLink
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-52060-1
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db