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020 _a9783030577414
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_bspa
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050 _aHF5718
_b.M39 2020 EB
082 0 4 _a658.3
_223
100 1 _aMayfield, Milton
245 1 0 _aFundamental Theories of Business Communication :
_bLaying a Foundation for the Field
_cby Milton Mayfield, Jacqueline Mayfield, Robyn Walker
250 _a1st ed
260 _aCham
_bSpringer International Publishing
_c2020
300 _a1 recurso en línea
336 _2rdacontent
_aTexto (visual)
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
490 0 _aSpringer eBooks
490 0 _aNew Perspectives in Organizational Communication
505 0 _a1. Introduction -- 2. How We Selected the Theories -- 3. A Typology of Business Communication Theories -- 4. Theory Classifications -- 5. Channels and Barriers -- 6. Cultural Characteristics and Influences -- 7. Flows and Patterns -- 8. Meaning-Making and Discovery -- 9. Motivation and Persuasion -- 10. Organizational Structures -- 11 Reasons and Representations -- 12. Emerging and Noteworthy Theories -- 13. Theory Traditions and Influences -- 14. Why We Need Business Communication Theories -- 15. Conclusion and Future Development -- 16. Recommended Readings
520 _aThis book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding-a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon
538 _aForma de acceso: World Wide Web
650 0 _9512669
_aBusiness communication.
700 1 _aMayfield, Jacqueline
700 1 _aWalker, Robyn
710 2 _aSpringerLink
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-57741-4
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db