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008			201210s2020 gw | s |||| 0|eng d
020			_a9783030574734
040			_dUNAV _bspa _cUEV
050			_aHB137 _b.S54 2020 EB
082	0	4	_a658 _223
100	1		_aSheth, Jagdish
245	1	4	_aThe Global Rule of Three : _bCompeting with Conscious Strategy _cby Jagdish Sheth, Can Uslay, Raj Sisodia
250			_a1st ed
260			_aCham _bSpringer International Publishing _c2020
300			_a1 recurso en línea
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
505	0		_a1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets, Resources, and Politics -- 7. Global Expansion Strategies for Multinationals from Emerging Markets -- 8. Epilogue: What Does the Global Future Hold?
520			_a"Coming out of the current COVID crisis, many expect further industry consolidation across sectors. The Global Rule of Three lifts the curtain on what this future could look like. The book is packed with great insights into the dynamic forces shaping most industries: above all, that those who know how to truly serve will be the long term winners." -Paul Polman, Co-Founder & Chair, IMAGINE and former CEO, Unilever "Congratulations for writing a seminal book on how industries evolve, grow, plateau and revitalize over time! Simultaneous coexistence of both the volume driven full line competitors (oligopoly) and the margin driven niche players (monopolistic competitors) is unique to competitive positioning Globally." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus), Kellogg School of Management, Northwestern University, USA "The Global Rule of Three is an eye opener! It provides a blue print on how to compete globally especially against growing competition from Multinationals from the Emerging Markets such as China and India. Buy it, you will like it!" -Ram Charan, Best Selling Author and Advisor to Global Enterprises "The Global Rule of Three offers a plethora of historical as well as contemporary examples to chronicle the evolution of hypercompetition leading up to the current pan-industrial revolution. A must read for every manager interested in the spiraling competition from multinationals of emerging markets such as China and India." -Richard D'Aveni, Bakala Professor of Strategy, Tuck School of Business, Dartmouth College, USAIn our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike
538			_aForma de acceso: World Wide Web
650		0	_9512586 _aBusiness enterprises _xFinance.
700	1		_aUslay, Can
700	1		_aSisodia, Rajendra
710	2		_aSpringerLink
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-57473-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db