000 00999nam a2200325 i 4500
999 _c12136
_d12136
001 12136
003 ES-VaUE
005 20210917205215.0
007 ta
008 160615s2016 enka b 001 0 eng d
020 _a9781473723702
040 _aStDuBDS.
_beng.
_cStDuBDS.
_dUk.
_bspa.
_dBUPV
050 _aHF1416
_b.D66 2018
080 _a658.8(076)
100 1 _aDoole, Isobel
245 1 0 _aInternational marketing strategy :
_banalysis, development and implementation
_cIsobel Doole, Robin Lowe & Alexandra Kenyon
250 _a7th ed
260 _bCengage Learning EMEA
_aAndover, United Kingdom
_c[2018]
300 _axxvi, 465 p.
_bil
336 _atext
_2rdacontent]
_btxt
337 _aunmediated
_2rdamedia]
_bn
338 _avolume
_2rdacarrier]
_bnc
504 _aBibliografía e índice
650 4 _aMercados de exportación
650 4 _aMarketing-
_xCasos, Estudios de
700 1 _aLowe, Robin
700 1 _aKenyon, Alexandra
942 _2lcc
_cM1S
998 _da