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| 001 | 1768 | ||
| 003 | ES-VaUE | ||
| 005 | 20210318162035.0 | ||
| 008 | 101013s2009 mx 000 0 spa u | ||
| 020 | _a9786071512093 | ||
| 040 | _cUEV | ||
| 050 |
_aHF1416 _b.C18 2014 |
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| 080 | _a658.8:339.9 | ||
| 100 | 1 |
_aCateora, Phillip R. _93139 _0Local |
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| 245 | 1 | 0 |
_aMarketing internacional _cPhillip R. Cateora, Mary C. Gilly, John L. Graham |
| 250 | _a16 ed. en español | ||
| 260 |
_aMéxico [etc.] _bMcGraw-Hill _c2014 |
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| 300 |
_axxxii, 712 páginas _c26 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aÍndices | ||
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_aMarketing internacional _2embne _918782 _0comprobar BNE19951010114 |
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| 700 | 1 |
_aGilly, Mary C. _92369 |
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_aGraham, John L. _92376 |
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