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| 001 | 1899 | ||
| 003 | ES-VaUE | ||
| 005 | 20180807085734.0 | ||
| 008 | 121120s2012 mx a f 001 0|spa|c | ||
| 020 | _a9786073212458 | ||
| 035 | _aCBUC .b53807194 | ||
| 050 |
_aHF5415.13 _b.M3718 2012 |
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| 100 | 1 |
_aKotler, Philip _d1931- _0BNE19922607948 _91062 |
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| 245 | 1 | 0 |
_aDirección de marketing _cPhilip Kotler, Kevin Lane Keller; traducción María Astrid Mues Zepeda, Mónica Martínez Gay ; adaptación y rev. técnica María de la Luz Eloísa Ascanio Rivera |
| 250 | _a14a ed | ||
| 260 |
_aMéxico _bPearson Educación de México _ccop. 2012 |
||
| 300 |
_aXXII, 657 páginas., [13, 71, 10, 3, 27] _bilustraciones en color _c27 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aReferencias bibliograficas | ||
| 650 | 7 |
_aMarketing _2embne _96518 _0comprobar BNE19900957214 |
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| 650 | 7 |
_aMarketing _xAdministración. _9512506 _0Local |
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| 700 | 1 |
_aKeller, Kevin Lane, ( _d1956- _93227 _0Local |
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| 700 | 1 |
_aMues Zepeda, María Astrid _ctrad _93228 _0Local |
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_aAscanio Rivera, María de la Luz Eloísa _93229 _0Local |
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