000			01986cam a22003978i 4500
999			_c232675 _d232675
001			232675
003			ES-VaUE
005			20231114103053.0
007			ta
008			211117s2022 nju b 001 0 eng
010			_a 2021049493
020			_a9781292400969 _q(Paperback)
020			_z9781292400990 _q(eBook)
020			_z9781292401003 _q(ePub)
040			_aDLC _beng _cUEV _erda _dES-VaUE
042			_apcc
050	0	0	_aHF5415.1265 _b.C455 2022
082	0	0	_a658.8/72 _223/eng/20211207
100	1		_aChaffey, Dave, _d1963- _eauthor.
245	1	0	_aDigital Marketing : _bStrategy, implementation and practice _cDave Chaffey, Fiona Ellis Chadwick
250			_aEighth Edition
264		1	_aHoboken, NJ _bPearson _c2022
300			_a534 p. _bil. _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aSubtítulo tomado de la cubierta.
504			_aReferencias bibliográficas e índice.
520			_a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aStrategic planning.
700	1		_aChadwick, Fiona, _eauthor.
776	0	8	_iOnline version: _aChaffey, Dave, 1963- _tStrategy, implementation and practice _bEighth Edition. _dHoboken, NJ : Pearson, [2022] _z9781292400990 _w(DLC) 2021049494
942			_2lcc _cM1S
998			_da