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008			221013s2023 gw | fo |||| 0|eng d
020			_a9783658383169
024	7		_a10.1007/978-3-658-38316-9 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5428 _b2023 EB
100	1		_aHeinemann, Gerrit _eautor _9518320
245	1	0	_aIntelligent Retail : _bThe Future of Stationary Retail _cby Gerrit Heinemann
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aFrom stationary Retail to intelligent Retail -- Threats to Stationary Retail -- intelligent Retail -- Examples of intelligent retail of the future -- Risks to Intelligent Retail.
520			_aThis book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centers and shopping centers. The content From stationary retail to intelligent retail Threats to the stationary retail trade Basic requirements and manifestations of intelligent retail Examples of intelligent retail of the future Risks for intelligent retail The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
988			_aSpringer_Business_2023
650		7	_2embne _98037 _aComercio al por menor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38316-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _el _zSI