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| 003 | ES-VaUE | ||
| 005 | 20240523145448.0 | ||
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| 007 | cr nn 008mamaa | ||
| 008 | 221030s2023 sz | s |||| 0|eng d | ||
| 020 | _a9783031185496 | ||
| 024 | 7 |
_a10.1007/978-3-031-18549-6 _2doi |
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| 040 |
_aES-VaUE _bspa _cES-VaUE _dES-VaUE |
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| 050 | 4 |
_aHF5415.12615 _b2023 EB |
|
| 100 | 1 |
_aPenrod, Joshua M., _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518667 _d1974- |
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| 245 | 1 | 0 |
_aEthics and Biopower in Neuromarketing : _bA Framework for an Ethical Approach to Marketing _cby Joshua Penrod |
| 250 | _a1st ed 2023 | ||
| 264 | 1 |
_aCham _c2023 _bSpringer International Publishing |
|
| 300 | 0 | 0 | _a1 recurso en línea |
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 520 | _aThis book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA. | ||
| 988 | _aSpringer_Business_2023 | ||
| 650 | 7 |
_2embne _96518 _aMarketing |
|
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-18549-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 998 |
_db _b05/2024 _ea _zSI |
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