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020			_a9783658386146
024	7		_a10.1007/978-3-658-38614-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415.123 _b2023 EB
100	1		_aBuchholz, Ulrike _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518562
245	1	0	_aInternal communication and management : _bTheory and praxis communication-centered management _cby Ulrike Buchholz, Susanne Knorre
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_2rdacontent _aTexto (visual) _btxt
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aIntroduction to communication-based management theory -- Perspectives of internal communication in the context of agile corporate management -- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation management, diversity management, change management, network management, crisis management, compliance management -- Internal corporate communication as a profession: status and perspectives of a management function in transition -- Internal communication as corporate management: outlook on further development.
520			_aThis book shows the connection between central task areas of agile management and strategically controlled internal communication. The authors further develop the current discussion on the management function of internal communication by placing it in the concept of communication-centered management and at the same time illustrating concepts and models using case studies. With its consistent theory-praxis reflection, the book bridges the gap between pure practitioner literature and traditional academic textbooks. It is aimed equally at managers in the fields of corporate development, law and compliance, human resources, controlling and communications management, as well as at teachers and students in these disciplines. The content Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Task areas of corporate management and the contribution of internal communication: goals and norms, strategic controlling, organization, innovation management, change management, network management, crisis management, corporate governance Internal communication as corporate management: outlook for further development The authors Prof. Dr. Ulrike Buchholz has been teaching corporate communications at Hanover University of Applied Sciences and Arts since 2001. Before that, she was head of global internal communications at Infineon Technologies AG, Munich, and worked in corporate communications at Siemens AG. Prof. Dr. Susanne Knorre is a management consultant specializing in communication and management as well as strategy and organizational development. Since 2007, she has been a part-time professor of corporate communications at Osnabrück University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
988			_aSpringer_Business_2023
650		7	_2embne _914543 _aComunicación empresarial
700	1		_9518563 _aKnorre, Susanne, _d1961- _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38614-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI