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| 008 | 230110s2023 sz | s |||| 0|eng d | ||
| 020 | _a9783031234569 | ||
| 024 | 7 |
_a10.1007/978-3-031-23456-9 _2doi |
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| 040 |
_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE |
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| 050 | 4 |
_aHM716 _b2023 EB |
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| 100 | 1 |
_aHavard, Cody T., _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518572 _d1981- |
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| 245 | 1 | 0 |
_aIntense Group Behavior and Brand Negativity : _bComparing Rivalry in Politics, Religion, and Sport _cby Cody T Havard |
| 250 | _a1st ed 2023 | ||
| 264 | 1 |
_aCham _c2023 _bSpringer International Publishing |
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| 300 | 0 | 0 | _a1 recurso en línea |
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 505 | 0 | _aChapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Chapter 6: Continuing the Journey. | |
| 520 | _aIn previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups. Cody T. Havard is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society. | ||
| 988 | _aSpringer_Business_2023 | ||
| 650 | 7 |
_2embne _9518086 _aGrupos sociales |
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| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-23456-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
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