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020 _a9783031234569
024 7 _a10.1007/978-3-031-23456-9
_2doi
040 _aES-VaUEC
_bspa
_cES-VaUEC
_dES-VaUE
050 4 _aHM716
_b2023 EB
100 1 _aHavard, Cody T.,
_eautor
_4http://id.loc.gov/vocabulary/relators/aut
_9518572
_d1981-
245 1 0 _aIntense Group Behavior and Brand Negativity :
_bComparing Rivalry in Politics, Religion, and Sport
_cby Cody T Havard
250 _a1st ed 2023
264 1 _aCham
_c2023
_bSpringer International Publishing
300 0 0 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
505 0 _aChapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Chapter 6: Continuing the Journey.
520 _aIn previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups. Cody T. Havard is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
988 _aSpringer_Business_2023
650 7 _2embne
_9518086
_aGrupos sociales
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-23456-9
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _db
_b05/2024
_ej
_zSI