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008			230207s2023 gw | o |||| 0|eng d
020			_a9783658382766
024	7		_a10.1007/978-3-658-38276-6 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHF5416.5 _b2023 EB
100	1		_aAumayr, Klaus J. _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518276
245	1	0	_aSuccessful Product Management : _bTool Box for Professional Product Management and Product Marketing _cby Klaus J. Aumayr
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer
505	0		_aProduct management: positioning, core competencies and organizational integration -- Product marketing: structures, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and innovation management.
520			_aThis book provides all readers who want to actively market their products with an indispensable and proven working aid. The author shows how product managers can deal with the increasingly complex tasks and requirements. Because the success of a product is decided by the buyers - and the responsible product manager. The product manager is fighting on several fronts: He has to introduce and support more and more products in less and less time with decreasing budgets. At the same time, he must coordinate a plethora of requirements from internal departments. With "Successful Product Management", Klaus J. Aumayr provides the complete tools to master these complex tasks with confidence. Case studies, charts and checklists facilitate the transfer into practice. The content Product management: Positioning, Core competencies and organization integration Product marketing: Structures, Success factor and practical tools Process-oriented product management: work process, process-oriented marketing and innovation management The author Klaus J. Aumayr is Managing Director of the management consultancy MSG, Management Systems St. Gallen. As a specialist in product management and key account management, he advises well-known companies. In addition to mechanical engineering, he studied business administration and completed an MBA at the University of Toronto.
988			_aSpringer_Business_2023
650		7	_2embne _915474 _aServicio al cliente
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38276-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b05/2024 _db _eb _zSI