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007			cr nn 008mamaa
008			230208s2023 sz | o |||| 0|eng d
020			_a9783031253904
024	7		_a10.1007/978-3-031-25390-4 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aQA76.9 .A94 _b2023 EB
245	0	0	_aExtended Reality and Metaverse : _bImmersive Technology in Times of Crisis _cedited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer Proceedings in Business and Economics _x2198-7254
505	0		_a" Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.
520			_aThis book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.
988			_aSpringer_Business_2023
650		7	_2embne _9518259 _aRealidad aumentada
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-25390-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b05/2024 _db _eb _zSI