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008			230211s2023 sz | o |||| 0|eng d
020			_a9783031235740
024	7		_a10.1007/978-3-031-23574-0 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHD57.7 _b2023 EB
245	0	0	_aCustomer Behaviour in eCommerce : _bCase Studies from the Online Grocery Market _cedited by Šárka Zapletalová, Halina Starzyczná
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringerBriefs in Business _x2191-5490
520			_aOnline shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
988			_aSpringer_Business_2023
650		7	_2embne _98995 _aLiderazgo
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-23574-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b05/2024 _db _eb _zSI