000			03145nam a22003975i 4500
999			_c238289 _d238289
001			238289
003			ES-VaUE
005			20240525161621.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			230331s2023 sz | o |||| 0|eng d
020			_a9783031251450
024	7		_a10.1007/978-3-031-25145-0 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHD9710 .C62 _b2023 EB
100	1		_aYang, Jan Y. _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518255
245	1	0	_aChinese Electric Vehicle Trailblazers : _bNavigating the Future of Car Manufacturing _cby Jan Y. Yang, Yunyi Gu, Zi Ling Tan
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aBusiness Guides on the Go _x2731-4766
505	0		_a1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification - Routes to the future -- 5. Smartification - the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.
520			_aFrom business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
988			_aSpringer_Business_2023
650		7	_2embne _9518254 _aIndustria automovilística _zChina
700	1		_9518256 _aGu, Yunyi _c(Consultant) _eautor
700	1		_9518257 _aTan, Zi Ling _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-25145-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b05/2024 _db _eb _zSI