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008			230426s2023 gw | o |||| 0|eng d
020			_a9783658403652
024	7		_a10.1007/978-3-658-40365-2 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415.5 _b2023 EB
100	1		_aKilian, Dietmar _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518242
245	1	0	_aSales Enablement : _bTools and Techniques for Modern Sales Organization _cby Dietmar Kilian, Peter Mirski, Britta Lorenz
250			_a1st ed 2023
264	0	1	_aWiesbaden _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aBusiness Guides on the Go _x2731-4766
520			_a This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. .
988			_aSpringer_Business_2023
650		7	_2embne _915474 _aServicio al cliente
700	1		_9518243 _aMirski, Peter _eautor
700	1		_9518244 _aLorenz, Britta _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-40365-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b01/2024 _db _el _zSI