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008			230516s2023 xxu| o |||| 0|eng d
020			_a9781071632116
024	7		_a10.1007/978-1-0716-3211-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5438.4 _b2023 EB
100	1		_aBerg, Adam _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518210
245	1	0	_aSales on the Go : _bThe Salesperson's Desk Reference and Formulary for Sales Success _cby Adam Berg
250			_a1st ed 2023
264		1	_aNew York NY _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aBusiness Guides on the Go _x2731-4766
505	0		_aPart I : The Sales Section -- Cold Calling - Situations -- Following Up - Situations -- Getting the Meeting - Situations -- Negotiating - Situations -- Closing - Situations -- Part II : The Marketing Section -- Research - Situations -- Strategy - Situations -- Planning - Situations -- Tactics - Situations -- Return on Investment - Situations -- Part III : The Management Section -- Explain - Situations -- Persuade - Situations -- Direct - Situations -- Review - Situations -- Reward (or Not) - Situations.
520			_aThis book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you're just starting out or have years of experience.
988			_aSpringer_Business_2023
650		7	_2embne _919191 _aGestión de ventas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-0716-3211-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b01/2024 _db _el _zSI