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008			230516s2023 sz | o |||| 0|eng d
020			_a9783031234408
024	7		_a10.1007/978-3-031-23440-8 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD45 _b2023 EB
100	1		_aBasu, Amit _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518177
245	1	0	_aCompetitive Digital Innovation : _bTransforming Products, Processes and Business Models to Win in the Digital Economy _cby Amit Basu, Steve Muylle
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aPalgrave Executive Essentials _x2731-5622
505	0		_aChapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.
520			_aInnovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it's less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today's hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today's hybrid markets.
988			_aSpringer_Business_2023
650		7	_2embne _9274036 _aInnovaciones tecnológicas
700	1		_9518178 _aMuylle, Steve _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-23440-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b01/2024 _db _el _zSI