000			02741nam a22003735i 4500
999			_c238354 _d238354
001			238354
003			ES-VaUE
005			20240423123802.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			221111s2023 gw | o |||| 0|eng d
020			_a9783658385286
024	7		_a10.1007/978-3-658-38528-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5548.32 _b2023 EB
100	1		_aHeinemann, Gerrit _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518320
245	1	0	_aB2B eCommerce : _bBasics, Business Models and Best Practices in Business-to-Business Online Trade _cby Gerrit Heinemann
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer
505	0		_aBasics of B2B eCommerce -- Special features of B2B eCommerce -- Business models in B2B eCommerce -- Best practices in B2B eCommerce -- Risks in B2B eCommerce. .
520			_aThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. The content · Basics of B2B eCommerce · Special features of B2B eCommerce · Business models in B2B eCommerce · Best Practices in B2B eCommerce · Risks in B2B eCommerce The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation
988			_aSpringer_Business_2023
650		7	_2embne _924239 _aComercio electrónico
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38528-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b02/2024 _db _el _zSI