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008			221214s2023 si | o |||| 0|eng d
020			_a9789811974083
024	7		_a10.1007/978-981-19-7408-3 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD62.5 _b2024 EB
100	1		_aPauceanu, Alexandrina Maria _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518363
245	1	0	_aInnovation, Innovators and Business : _bArab World Edition _cby Alexandrina Maria Pauceanu
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer
505	0		_aChapter One: Fundamentals of innovation -- Chapter Two: Creativity, innovation and performance -- Chapter Three: Methods of innovation in business and entrepreneurship -- Chapter Four: Design Thinking for Innovation (The Framework) -- Chapter Five: Lean Startup Methods and Lean Philosophy -- Chapter Six: Being an Inspiration - Charisma Development -- Chapter Seven: Identifying ideas and opportunities -- Chapter Eight: Setting up a business -- Chapter Nine: Go-To-Market Methods & Human Capital Aspects -- Chapter Ten: Growth, change, success and failure in large organizations -- Chapter eleven : Negotiation, Commercialization, and Franchise Management -- Final notes.
520			_aThis textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.
988			_aSpringer_Business_2023
650		7	_2embne _9518184 _aNuevas empresas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-19-7408-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b02/2024 _db _el _zSI