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008			230225s2023 si | o |||| 0|eng d
020			_a9789811991110
024	7		_a10.1007/978-981-19-9111-0 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD45 _b2023 EB
100	1		_aMa, Xiaodong _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518351
245	1	0	_aMethodology for Digital Transformation : _bImplementation Path and Data Platform _cby Xiaodong Ma
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals _x2192-810X
505	0		_aPart I: Why do you implement digital transformation? -- Chapter 1: The Significance of Digital Transformation -- Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries -- Part II: When do you implement digital transformation? -- Chapter 3: New-born Species of Digitalization -- Chapter 4: 2 Major Reasons to Accelerate Digital Transformation -- Chapter 5: When do you implement digital transformation? -- Part III: What is digital transformation? -- Chapter 6: The Elements of Digital Transformation -- Part IV: Should you implement digital transformation? -- Chapter 7: Self-assessment of Digital Transformation -- Part V: Who is responsible for digital transformation -- Chapter 8: The Main Driver of Digital Transformation -- Part VI: How do you implement digital transformation? -- Chapter 9: Failures of Digital Transformation -- Chapter 10: How to achieve digital transformation at low cost -- Chapter 11: Six-diagram Method of Digital Transformation -- Chapter 12: To whom should digitalization be empowered? -- Chapter 13: How do CDO implement digital transformation? -- Chapter 14: How do CTO/CIO control digital transformation? -- Chapter 15: Insights from Alibaba's Digital Transformation -- Part VII: Critical tools of digital transformation ----- data platform -- Chapter 16: The Development of Data Centers -- Chapter 17: Interpretation of the Role of Data Centers -- Chapter 18: Five Elements of Data Centers -- Chapter 19: Implementation Path of Data Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter 22: Renowned Enterprises Build Industrial Internet Platforms -- Chapter 23: A University Builds a Digital Campus -- Chapter 24: An Urban Merchant Bank Builds a Digital Bank -- Appendix: Architectural Diagrams of Digital Transformation Solutions for 9 Major Enterprises.
520			_aThis book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and improve the understanding for digital transformation and related issues, like human resource allocation, and how to improve the efficiency and success rate in a low-cost and low-risk way. In this way, the cases in the book avoid the most common traps during the digital transformation process, enabling R&D and business personnel, and data practitioners in the organization to figure out the implementation and processes involved, and hence better understand how to work with senior management team when implementing the transition plan. The middle and senior level managers such as company executives, presidents in banks and universities, and officials in government, are also the target audience.
988			_aSpringer_Business_2023
650		7	_2embne _9274036 _aInnovaciones tecnológicas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-19-9111-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b02/2024 _db _el _zSI