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007			cr nn 008mamaa
008			230303s2023 sz | o |||| 0|eng d
020			_a9783031245916
024	7		_a10.1007/978-3-031-24591-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415 _b2023 EB
100	1		_aFrohmann, Frank. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aDigital Pricing : _bA Guide to Strategic Pricing for the Digital Economy _cby Frank Frohmann
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals _x2192-810X
505	0		_aBasics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology. .
520			_aThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
988			_aSpringer_Business_2023
650		7	_2embne _96518 _aMarketing
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-24591-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b02/2024 _db _el _zSI