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008			230726s2023 gw | s |||| 0|eng d
020			_a9783658413675
024	7		_a10.1007/978-3-658-41367-5 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD30.213 _b2023 EB
100	1		_aHermanni, Alfred-Joachim _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518693
245	1	0	_aBusiness Guide for Strategic Management : _b50 Tools for Business Success _cby Alfred-Joachim Hermanni
250			_a1st ed 2023
264	0	1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aUnique Selling Proposition -- Alliances -- Best Practice Solutions -- Business Modeling -- Business Networks -- Business Plan -- Change Management -- Controlling -- Humility -- Digitalization & Big Data -- Employer Branding -- Event Marketing -- Financial Management- Financial Economics -- Leadership -- Business Idea -- Health Management -- Innovation -- Intercultural Communication -- Internet & Search Engines -- Continuity -- Creativity -- Customers.-. Management tools -- Brand -- Marketing & Advertising -- Mission -- Sustainability -- New Work -- Pricing -- Public Relations -- Lateral thinking -- Oratory -- Resources -- Failure -- Social Media -- Social conscience -- Storytelling -- Strategy -- Teamwork -- Corporate culture -- Negotiation strategy -- Selling -- Networking -- Sales strategy -- Vision -- Advertising -- Competition -- Knowledge management -- Time management -- Target group.
520			_aThis book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference. The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. With valuable practical tips at the end of each chapter. The German-language edition of the book has so far delighted more than 1.5 million readers. The author Prof. Dr. Alfred-Joachim Hermanni is Professor of Media and Communication Management at the SRH Fernhochschule - The Distance Learning University in Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
988			_aSpringer_Business_2023
650		7	_2embne _9281447 _aGestión de empresas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-41367-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI