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008			230825s2023 xxu| s |||| 0|eng d
020			_a9781484295977
024	7		_a10.1007/978-1-4842-9597-7 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5001 _b2023 EB
100	1		_aRiley, Chris _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518696
245	1	0	_aDeveloper Advocacy : _bEstablishing Trust, Creating Connections, and Inspiring Developers to Build Better _cby Chris Riley, Chris Tozzi
250			_a1st ed 2023
264	0	1	_aBerkeley CA _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: What is Advocacy? -- Chapter 2: Becoming a Developer Advocate -- Chapter 3: Starting a Developer Advocacy Team -- Chapter 4: Managing Work Output for your New Advocacy Team -- Chapter 5: Getting Started with Content for Developer Advocacy -- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy -- Chapter 7: Growing: Creating an Advocacy Roadmap -- Chapter 8: Amplifying Advocacy's Impact -- Chapter 9: Measuring Advocacy's Impact -- Chapter 10: Parting Thoughts on Successful Developer Advocacy.
520			_aNo matter which point you're currently at on the developer advocacy journey - whether you've already implemented a developer advocate function or you're exploring the possibility - this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams. Developer advocacy is a role that is sometimes hard to quantify and build - but you feel it when you're missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. You will: Discover what developer advocacy is Determine which sorts of companies need the function Understand what the primary strategic considerations for developer advocacy is.
988			_aSpringer_Business_2023
650		7	_9281447 _aGestión de empresas _2embne
700	1		_9518698 _aTozzi, Christopher J., _d1986- _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4842-9597-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI