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007			cr nn 008mamaa
008			230311s2023 sz | o |||| 0|eng d
020			_a9783031209147
024	7		_a10.1007/978-3-031-20914-7 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHF5410 _b2024 EB
100	1		_aPichierri, Marco _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518716
245	1	0	_aNostalgia Marketing : _bRekindling the Past to Influence Consumer Choices _cby Marco Pichierri
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.
520			_aThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.
988			_aSpringer_Business_2023
650		7	_2embne _96518 _aMarketing
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-20914-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _eb _zSI