000			02929nam a22003495i 4500
999			_c238463 _d238463
001			238463
003			ES-VaUE
005			20240615182455.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			230313s2023 sz | o |||| 0|eng d
020			_a9783031246876
024	7		_a10.1007/978-3-031-24687-6 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHF5415.5 _b2024 EB
245	0	0	_aOptimistic Marketing in Challenging Times Serving Ever-Shifting Customer Needs : _bProceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA _cedited by Bruna Jochims, Juliann Allen
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science _x2363-6173
520			_aMarketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the "new normal". It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
988			_aSpringer_Business_2023
650		7	_2embne _915474 _aServicio al cliente
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-24687-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _eb _zSI