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008			230323s2023 gw | o |||| 0|eng d
020			_a9783658398118
024	7		_a10.1007/978-3-658-39811-8 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD45 _b2024 EB
100	1	0	_aEngelen, Andreas _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518759
245	1	0	_aOpportunity Recognition : _b15 Approaches for More Business Growth _cby Andreas Engelen, Clara von Gagern, Monika Engelen
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aIntroduction to and significance of the topic of opportunity recognition -- On the concept of opportunity recognition in companies -- Company-related tools of opportunity recognition -- Customer-related tools of opportunity recognition -- Market-related tools of opportunity recognition -- Environment-related tools of opportunity recognition -- Summary overview and classification of the tools for opportunity recognition.
520			_aThe textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops. The content · Corporate Opportunity Recognition Tools · Market-related Tools of Opportunity Recognition · Environmental Opportunity Recognition Tools · Systematization of the Tools for Opportunity Recognition · Evaluation and Selection of Ppportunities The authors Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. He has published several studies on entrepreneurial/innovation-oriented management in international journals. Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty. Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She is Head of Strategic Claims Management of the German business unit of a leading international insurance company. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
988			_aSpringer_Business_2023
650		7	_2embne _9188230 _aEmpresas _xCrecimiento
700			_9518760 _avon Gagern, Clara _eautor _tOpportunity Recognition
700	1		_9518761 _aEngelen, Monika _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-39811-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_b06/2024 _db _ej _zSI