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008			230327s2023 sz | o |||| 0|eng d
020			_a9783031267437
024	7		_a10.1007/978-3-031-26743-7 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD57.7 _b2024 EB
100	1	0	_aHeim, Irina _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518763
245	1	0	_aIntellectual Property Management : _bInterdisciplinary Knowledge for Business Decision-Making _cby Irina Heim
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1.The Intellectual Property Landscape -- 2.The Creation of IP -- 3.The Protection of IP -- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context.
520			_a"This book makes a fresh and novel addition to the literature in the intellectual property management field. Various examples from related industries provide a rigorous understanding of business strategies that can create value from intangible assets. The book explores the phenomenon from a new, interdisciplinary angle and, in this way, makes a substantial contribution to management science."-Maksim Belitski, Professor of Entrepreneurship and Innovation at the University of Reading, United Kingdom An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.
988			_aSpringer_Business_2023
650		7	_2embne _937345 _aDirección de empresas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-26743-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_b06/2024 _db _ej _zSI