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_a10.1007/978-1-4842-9192-4 _2doi |
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_aMadhwacharyula, Chitra _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518765 _tScaling Customer Success: Building the Customer Success Center of Excellence |
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| 245 | 1 | 0 |
_aScaling Customer Success : _bBuilding the Customer Success Center of Excellence _cby Chitra Madhwacharyula, Shreesha Ramdas |
| 250 | _a1st ed 2023 | ||
| 264 | 1 |
_aBerkeley CA _c2023 _bSpringer International Publishing |
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| 300 | 0 | 0 | _a1 recurso en línea |
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 505 | 0 | _aChapter 1: The Customer Success Center of Excellence -- Chapter 2: CS Business and Operational Models -- Chapter 3: Key Customer Success Workflows and Processes -- Chapter 4: Customer Onboarding: A Methodology. -- Chapter 5: Key Metrics and Beyond -- Chapter 6: Making Sense of Data -- Chapter 7: Designing for Scale -- Chapter 8: Role of CS Operations in Scaling a CS Practice -- Chapter 9: Extending CS CoE -- Chapter 10: Where are We Heading? -- Appendix A: The Evolution of Customer Service. | |
| 520 | _aCustomer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies. As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go from just offering a taste of Customer Success experience to your top customers, to offering it to all your customers, irrespective of their tier, spending, and current growth potential. As you expand the scope of Customer Success across all your customers, it becomes very important to understand how to operationalize Customer Success, how to convert the philosophies and ideas and best practices to usable operational models, and how to build a Customer Success Center of Excellence (CoE) focused on standardizing, scaling and expanding Customer Success practices and methodologies to optimize customer and company success and ROI. Scaling Customer Success will show you what kind of operational processes and workflows need to be put in place based on the stage of your company, products, customer engagement model and desired outcomes, what metrics are important to measure and how to capture those metrics. You'll also study what kinds of workflows to establish, how to effectively map and analyze results and most importantly, how to do Customer Success at scale effectively. | ||
| 988 | _aSpringer_Business_2023 | ||
| 650 | 7 |
_2embne _960818 _aConsumidores _xConducta |
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| 700 |
_9518766 _aRamdas, Shreesha _tScaling Customer Success: Building the Customer Success Center of Excellence |
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_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4842-9192-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
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