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020 _a9781484291924
024 7 _a10.1007/978-1-4842-9192-4
_2doi
040 _aES-VaUEC
_bspa
_cES-VaUEC
_dES-VaUE
050 4 _aHF5415.5
_b2023 EB
100 1 _aMadhwacharyula, Chitra
_eautor
_4http://id.loc.gov/vocabulary/relators/aut
_9518765
_tScaling Customer Success: Building the Customer Success Center of Excellence
245 1 0 _aScaling Customer Success :
_bBuilding the Customer Success Center of Excellence
_cby Chitra Madhwacharyula, Shreesha Ramdas
250 _a1st ed 2023
264 1 _aBerkeley CA
_c2023
_bSpringer International Publishing
300 0 0 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
505 0 _aChapter 1: The Customer Success Center of Excellence -- Chapter 2: CS Business and Operational Models -- Chapter 3: Key Customer Success Workflows and Processes -- Chapter 4: Customer Onboarding: A Methodology. -- Chapter 5: Key Metrics and Beyond -- Chapter 6: Making Sense of Data -- Chapter 7: Designing for Scale -- Chapter 8: Role of CS Operations in Scaling a CS Practice -- Chapter 9: Extending CS CoE -- Chapter 10: Where are We Heading? -- Appendix A: The Evolution of Customer Service.
520 _aCustomer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies. As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go from just offering a taste of Customer Success experience to your top customers, to offering it to all your customers, irrespective of their tier, spending, and current growth potential. As you expand the scope of Customer Success across all your customers, it becomes very important to understand how to operationalize Customer Success, how to convert the philosophies and ideas and best practices to usable operational models, and how to build a Customer Success Center of Excellence (CoE) focused on standardizing, scaling and expanding Customer Success practices and methodologies to optimize customer and company success and ROI. Scaling Customer Success will show you what kind of operational processes and workflows need to be put in place based on the stage of your company, products, customer engagement model and desired outcomes, what metrics are important to measure and how to capture those metrics. You'll also study what kinds of workflows to establish, how to effectively map and analyze results and most importantly, how to do Customer Success at scale effectively.
988 _aSpringer_Business_2023
650 7 _2embne
_960818
_aConsumidores
_xConducta
700 _9518766
_aRamdas, Shreesha
_tScaling Customer Success: Building the Customer Success Center of Excellence
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4842-9192-4
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
998 _b06/2024
_db
_ej
_zSI