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| 999 |
_c238507 _d238507 |
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| 001 | 238507 | ||
| 003 | ES-VaUE | ||
| 005 | 20240627193143.0 | ||
| 006 | a||||fo|||| 00| 0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 230524s2023 sz | o |||| 0|eng d | ||
| 020 | _a9783031258237 | ||
| 024 | 7 |
_a10.1007/978-3-031-25823-7 _2doi |
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| 040 |
_aES-VaUE _bspa _cES-VaUE _dES-VaUE |
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| 050 | 4 |
_aHF5410 _b2024 EB |
|
| 100 | 1 |
_aDerval, Diana _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518834 |
|
| 245 | 1 | 0 |
_aFrontiers in Product Innovation Strategy : _bPredicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future _cby Diana Derval |
| 250 | _a1st ed 2023 | ||
| 264 | 1 |
_aCham _c2023 _bSpringer International Publishing |
|
| 300 | 0 | 0 | _a1 recurso en línea |
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_aelectrónico _bc _2rdamedia |
||
| 338 |
_arecurso electrónico _bcr _2rdacarrier |
||
| 490 | 0 |
_aBusiness Guides on the Go _x2731-4766 |
|
| 505 | 0 | _aDelivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap. . | |
| 520 | _aThe book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format. | ||
| 988 | _aSpringer_Business_2023 | ||
| 650 | 7 |
_2embne _96518 _aMarketing |
|
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-25823-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 998 |
_b06/2024 _db _ea _zSI |
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