000			04026nam a22003735i 4500
999			_c238548 _d238548
001			238548
003			ES-VaUE
005			20240625153942.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			230809s2023 si | o |||| 0|eng d
020			_a9789819941292
024	7		_a10.1007/978-981-99-4129-2 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415.3 _b2023 EB
100	1	0	_aLin, Huang _eautor _0(orcid)0000-0002-4027-6883 _4http://id.loc.gov/vocabulary/relators/aut _9518810
245	1	0	_aValue Realization in the Phygital Reality Market : _bConsumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds _cby Lin Huang, Biao Gao, Mengjia Gao
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aKobe University Monograph Series in Social Science Research, _x2524-5058
505	0		_aIntroduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter.
520			_aThis book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term "phygital reality market" is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.
988			_aSpringer_Business_2023
650		7	_2embne _9142939 _aConsumidores _xPreferencias
700	1		_9518811 _aGao, Biao _eautor
700	1		_9518812 _aGao, Mengjia _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-4129-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_b06/2024 _db _ej _zSI