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| 001 | 238564 | ||
| 003 | ES-VaUE | ||
| 005 | 20240629171406.0 | ||
| 006 | a||||fo|||| 00| 0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 230616s2023 sz | o |||| 0|eng d | ||
| 020 | _a9783031290206 | ||
| 024 | 7 |
_a10.1007/978-3-031-29020-6 _2doi |
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| 040 |
_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE |
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| 050 | 4 |
_aHF5410 _b2023 EB |
|
| 245 | 0 | 0 |
_aUniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector : _bSelected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal _cedited by Ana Maria Soares, Beatriz Casais |
| 250 | _a1st ed 2023 | ||
| 264 | 1 |
_aCham _c2023 _bSpringer International Publishing |
|
| 300 | 0 | 0 | _a1 recurso en línea |
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 490 | 0 |
_aSpringer Proceedings in Business and Economics _x2198-7254 |
|
| 520 | _aThe convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022. | ||
| 988 | _aSpringer_Business_2023 | ||
| 650 | 7 |
_2embne _96518 _aMarketing |
|
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-29020-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 998 |
_b06/2024 _db _ej _zSI |
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