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008			230623s2023 sz | o |||| 0|eng d
020			_a9783031319334
024	7		_a10.1007/978-3-031-31933-4 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF1365 _b2023 EB
050	0	4	_aHF1418.5 _b2024
100	1	0	_aDathe, Tracy _eautor _0(orcid)0000-0002-9671-6489 _4http://id.loc.gov/vocabulary/relators/aut _9518867
245	1	0	_aBusiness Opportunities and Risks in China : _bStrategies and Recommendations from a European Perspective _cby Tracy Dathe, Volker Müller, Marc Helmold
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals _x2192-810X
505	0		_a1 Introduction -- 2 General information -- 3 The Enormous Pace of Infrastructural Development -- 4 Internationalisation of China -- 5 Energy Supply -- 6 Market Opportunities -- 7 Economic Hubs -- 8 Labour Market and Education -- 9 Understanding the Chinese Culture -- 10 General Business Environment -- 11 Positioning in a Complex Market -- 12 Marketing Strategy in China -- 13 Managing Global Supply Chain -- 14 Service Industry in China -- 15 Sustainability Management -- 16 Risks Management -- 17 Institutional Supports for Commercial Activities -- 18 Outlook.
520			_aThe rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world's economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China - a country with radically different business rules and cultural background - poses a substantial risk. This book provides comprehensive insights into the fast-changing business world in China. Based on the authors' theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from China's international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad. Readers with an interest in doing business in China will find this book particularly valuable.
988			_aSpringer_Business_2023
650		0	_9512272 _aComercio internacional. _zChina
700			_9518868 _aMüller, Volkner _eautor
700	1		_9518388 _aHelmold, Marc _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-31933-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_b07/2024 _db _ej _zSI