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008			230630s2023 sz | s |||| 0|eng d
020			_a9783031319648
024	7		_a10.1007/978-3-031-31964-8 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5410-5417.5 _b2024
100	1		_aGreco, Albert N. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	4	_aThe Strategic Marketing of Science, Technology, and Medical Journals: _bA Business History of a Dynamic Marketplace, 2000-2020 _cby Albert N Greco
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals.
520			_aThis book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-31964-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
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999			_c238597 _d238597